The Daily Journal
By the Ocean
A Little Rain 78 Degrees
6:33 a.m.
Not long ago, while working on a client project, I had the pleasure of working with a remarkable service provider. I can confidently say he’s an Incomparable Expert.
This provider built a system that, when turned on, generated about $133K in revenue per hour. Want to know how he did it?
Well, I could tell you, but that would cloud the point. The point is that he used a little-practiced skill called THINKING. He used his brain. He developed a unique way of viewing problems and opportunities.
Some people are born with this ability. Most everyone can develop it. But few people put in the practice required to do it. School beats this out of you. That’s why they are there. It’s not about education, it’s about installing limits in your belief system where you’ll never discover them. The system can’t have too many people running around with this ability to think freely. These people become impossible to control.
The simple way this thinking thing works is that you look at a problem, you look at what you have to work with, and then you forget everything anyone ever told you about how it “should be done.” And then you wait. That’s when your brain starts to see connections and possibilities that others miss.
At first, this might be hard. It gets easier and you get better with practice.
But most people are too busy searching for “how to do it.” This is what a beginner does. The problem is that by the time you move through that “beginner stage,” the habit is so ingrained in you that you forget to stop it.
Fixating your attention on the “how to do it” ensures you will completely miss the big opportunities like the service provider I’m talking about.
How to do it is important, but the “what to do?” and “what would happen IF?” level of thinking is far more important. If you want to be an Incomparable Expert, this is the goal you work towards. You want to spend a fair amount of time at this level.
Strategic thinking is where I spend a lot of my time.
It’s kind of funny when people ask me what I do… well, I don’t do a lot! It’s not about doing, it’s about thinking. Thinking a lot, doing less, achieving more.
Yes, action is important. It gets things done. But what things?
Our friend Albert Einstein summed it up pretty well: “No problem can be solved from the same level of consciousness that created it.”
You’ve gotta move “up.” The good news is that everything you need to do that is inside you somewhere. Finding it is the game 🙂