The Daily Journal
By the Ocean
Cloudy 80 Degrees
8:09 a.m.
If you’re wondering whether or not you’re worth what you charge, you’ve already lost.
You don’t charge money because you’re worth it. You charge money because it’s your business and you can choose whatever amount it is you WANT in exchange for what you do.
There is no such thing as “what the market will bear” in the world of the Incomparable Expert. Because the size of the “market” is only ever ONE HUMAN BEING, ONE BUSINESS, ONE CHOICE.
When you’re in THAT position, none of the rules apply. In fact, there are no rules, until you make them up.
One of those rules is what material exchange is required to work with you or to receive what you have.
We’re not just looking for a number here, we’re looking for a FEELING.
Depending on your situation, this level of conviction, confidence, clarity and stability might be a challenge to conjure on demand.
Know that this is little more than a habit. You have bad habits. You have good habits.
The work is to replace bad habits with good habits.
In business, a lack of self-worth is a BAD HABIT, nothing more, nothing less.
And until you quit supporting that habit, nothing will change.
How do you change it?
You become Incomparable. You create cognitive dissonance between your performance in the world and your own view of yourself.
Eventually, the EVIDENCE in the world will make supporting your belief that you suck and aren’t worth much impossible to continue holding.
You’ll have to give it up because none of the evidence will support it.