The Daily Journal
By the Ocean
Sunny 82 Degrees
8:59 a.m.
Is this real or fake?
You don’t want prospects asking that question about YOU. It’s not worth it. Fake is novel at the beginning. But when fake becomes the norm, there’s only ONE THING THAT STICKS OUT.
And that’s the stuff that’s real.
Just be that. The good news is that you don’t really have to try. The work really is declining to go in the directin of fake.
A.I. is fake. Use it for the wrong things at the wrong times and you’ll embarrass yourself out in the world.
I don’t hate A.I. That would be giving it too much credit.
I just don’t trust it because its results are mediocre and lifeless.
It’s not real. My body can feel it. Not always at first. But eventually, it just lacks life. And humans aren’t really attracted to dead things.
Fake is often tempting because it promises automation, less effort, quicker results.
EXCELLENCE is none of these things.
So make your choice. Do you want a business that’s easy or do you want a business that’s excellent?
There’s only ONE of those choices that has shown it leads to success over the long term.
Take the shortcut at your own risk. Who knows what will happen.
A good simple test is to ask yourself if your prospects and clients would be excited to know how you are doing X.
If the answer is YES, do more of it. If the answer is NO, maybe consider another path.