The Daily Journal
By the Ocean
Sunny 79 Degrees
8:24 a.m.
It’s amazing what a media platform can do, over time. In my experience, a media platform (newsletter, podcast, whatever) somehow attracts to you people and opportunities that would otherwise never come into your world.
We’re a society that’s extremely obsessed with HOW things work. “Just tell me how to do it!” In terms of the media platform, I’ll be the first to admit I don’t fully know how it works. I just know it does work.
As it turns out, having a media platform is about the smartest thing you can do for yourself if you want to ramp up your ability to attract clients.
I figured this out by sheer dumb luck. But I’m grateful for the discovery.
For years before I started my media platform (this very email!), I tried to directly pursue what I wanted.
I didn’t realize this was not a smart way to get anything… especially clients.
This approach attaches you to an outcome. I didn’t know back then that directing my energy in that way creates terrible side effects: namely, a deep seated feeling of NEED for everything I did not yet possess.
(NOTE: This is repelling to everything and everyone.)
Focusing on achieving a particular outcome is NOT goal setting, it’s misery induction.
The media platform became my liberation. I can fully be present in the practice of the PROCESS that attracts things I want.
I can fully invest myself in the ONLY thing I control: what I do with myself at any one moment.